Start hereBenchmark your sales team with OSAT®See how it works We help hotel and commercial sales teams sell on value, not on rate, with training, assessment and mystery shopping built around your people.
Since 2016training hotel and commercial sales teams on four continents
Everything we do is driven by one goal: making business development people more commercially resourceful, so they can grow returns for the businesses they sell for.
Since early 2016 we have trained more than 13,000 salespeople in person across 43 countries and hundreds of clients. Our home is hospitality, and our methods work in any industry where people sell to people.
Most training starts with a course. Ours starts with your people, your clients and your numbers.
We break down the needs of every team member and the business: market position, current skill levels and where growth should come from. OSAT® or HOSAT® gives us the baseline.
We build the programme around what we found. Modules are adjusted, merged or written from scratch. Nothing is off the shelf.
Energetic, interactive workshops with skill discovery, best-practice sharing, role-play and real discussion.
A structured follow-up system that keeps new skills alive and turns them into individual best practice.
Training on its own does not work. Research shows up to 87% of new skills are lost within a month.That is why every aQedina programme includes pre-learning before the workshop and a follow-through system after it.
Salespeople learn to act as advisors, build strong relationships and stand out from the competition. Every workshop combines skill discovery, best-practice sharing, role-play and discussion, all based on a detailed breakdown of each team's needs.
Rate matters, but it is never the only deciding factor. Your sales team's first job is to understand the client's industry, needs, constraints and buying process. That is the foundation of value-based selling, and it is how you stop competing on price alone.
Because a one-off course fades fast. Our pre-learning, workshops and follow-through work together to help people keep what they learn and build it into how they sell, in line with your financial and cultural goals.
More buyers now use professional procurement, in-house or outsourced. These negotiators are measured on the savings they win. Your team needs a clear plan for when and how to engage them.
Tareq is an absolute natural at training, conveying his passion, experience, and insights in a manner that grabs the audience attention from the moment every session begins. I remember how motivated people were completing the first levels; feedback was exceptional with participants eager to attend the next level up. All mentioning that the course had made them reflect on their sales approach and would assist in helping them achieve their future goals.
I want to firstly thank Tareq for being a true friend and great business partner for many years. He always helped me and many of my sales teams, over the years and in dozens of locations, to gain knowledge and improve sales conversion. His training method is a true reflection ‘real’ personal experience. That is why colleagues can easily relate to and interact with his material and make a genuine change for the better
I have first engaged with Tareq’s professional training services in 2016 and over the years, I have seen him grow into a high calibre specialist, he has an earnest vision in providing focused, clear-cut and practical programs which drive beneficial results to hospitality players. My Team has improved in steering notable growth on all their key metrics after gaining advantage from his content, motivation and follow through. He is ever evolving with his ideas, delivering new and up to date content to stay ahead of the curve as our industry and markets continue to develop as well. Tareq is no doubt a dynamo who is an asset in the hospitality network
Tareq is a remarkable person to work with. His commitment and quality of work is evident from his results. He is exceptionally pro-active and adaptable to situations. For instance, he never does anything off the shelf and the work done for our teams across China, Hong Kong & The Philippines was entirely custom, which made it immensely relatable to the workshops participants and this ensured they took on the learnings and improved their sales approach and added value to the success of their properties. A great partner. Thank you!
Tareq listens! And genuinely works with his partners to find solutions for key challenges. Tareq uses his vast knowledge of the business to tailor solutions, there is no such thing as one size fits all and he is committed to ensuring his partners achieve success. A pleasure to work with and would highly recommend. Committed, flexible and agile
Tareq’s personal tenacity and determination are impressive having witnessed how he single handedly built a successful business which continues to contribute towards the development of the hospitality sector. A true success story indeed!
Tareq’s passion for the hospitality business as a whole and for seeing teams achieve high results following his training is what makes him stand out within our industry community. He goes above & beyond to ensure success for all the hotels that utilise his services; that energy & content becoming available online will be remarkable for hotelier who wish to grow
I've known Tareq Bagaeen for over 2 decades, and he has always impressed me with his determination, commitment and laser-like focus towards achieving all his professional and personal goals. Armed with his extensive international experience, Tareq is brimming with positivity, passion and an incredibly proactive outlook on life which has helped him train so many amazing hoteliers the world over for many years
Workshops with hotel and commercial teams across Asia, the Middle East and Europe.
Tell us where your sales team is today. We will show you where it could be, and how to get there.